The same way night vision goggles revolutionized armed combat, heatmap tools transformed the optimization battlefield and helped marketers maximize conversion rates on their websites or apps. Like night visions goggles, heat map tools show you what you cannot see with your own eyes. They give you an inside look at:Continue Reading..
The phrase “The more you know” never rang so true for those trying to increase optimization at each stage of the conversion funnel. Things like usability testing and heatmap tools are a great way to learn about user experience, but getting a direct insight from your prospects is where you can really understand your users need and pain points.
One of the first things visitors will notice is the section of your app store listing, to which you can upload 5-8 images. You want to stand out from other apps and make it crystal clear why your visitor can’t leave your listing without downloading your app first. So how can you make these images irresistible?Continue Reading..
The algorithms used by the app stores heavily favor downloads. New apps are promoted if they are considered trendy, or in other words, show high downloads velocity. Studies show that for every paid install an app receives, it can expect to see an additional 1.5 organic installs (1.5 being the “organic multiplier”). Apps that achieve top three chart rankings have had their organic multiplier grow from 3x to up to 10x. So, what are some of the best practices for your app launch?Continue Reading..
Your ratings and reviews have a significant impact on the number of downloads you receive, in addition to their impact on your rank in both stores. Online studies show that only 15% of people would consider downloading an app with a 2-star average rating, and 70% of people read at least one review before downloading an app [HubSpot Study]. So what is the best way to optimize your app’s rating and reviews?Continue Reading..
Google pulls the keywords for your app from the app description. Basically, you want your description to convince your users to download your app and convince Google to rank your app high for all of your keywords. Follow this recipe and learn how to craft your description copy into a masterpiece.Continue Reading..
When researching keywords to use in both stores, there are three things you should always keep in mind: relevancy, traffic, and competition. Follow these 10 steps to find the keywords that are most relevant for your app, have high search volume, and are competitive.Continue Reading..
This is our favorite recipe so far, but it’s also the hardest to implement. Studies show that both Apple’s and Google’s algorithms learn users’ interactions with your app and prioritize the ones with better engagement levels. Engagement means the frequency of interaction with your app, the number of uninstalls, and the percentage of users who keep using the app. The best way to improve engagement is by focusing on different stages of the app funnel and optimizing it one by one with small tests.Continue Reading..
There is a big difference between how Apple and Google utilize the app description. In the Apple App Store, the keywords in your app description don’t impact your rank directly, BUT a good description will convert more users, which means more downloads in good velocity, which means a higher rank! Follow these steps to optimize your app description. Continue Reading..
After completing your keywords research and adding the best ones to your app title, it is time to place the rest of your targeted keywords in the Keywords set. This field is 100 characters long, and there are certain rules that you should follow when adding keywords to this field.
Continue Reading..
