Tag: Google Play

What are the best practices for app screenshots?

One of the first things visitors will notice is the section of your app store listing, to which you can upload 5-8 images. You want to stand out from other apps and make it crystal clear why your visitor can’t leave your listing without downloading your app first. So how can you make these images irresistible?Continue Reading..

What is the best way to launch your app?

The algorithms used by the app stores heavily favor downloads. New apps are promoted if they are considered trendy, or in other words, show high downloads velocity.  Studies show that for every paid install an app receives, it can expect to see an additional 1.5 organic installs (1.5 being the “organic multiplier”). Apps that achieve top three chart rankings have had their organic multiplier grow from 3x to up to 10x. So, what are some of the best practices for your app launch?Continue Reading..

How do you improve your app’s rating and reviews?

Your ratings and reviews have a significant impact on the number of downloads you receive, in addition to their impact on your rank in both stores. Online studies show that only 15% of people would consider downloading an app with a 2-star average rating, and 70% of people read at least one review before downloading an app [HubSpot Study]. So what is the best way to optimize your app’s rating and reviews?Continue Reading..

How to write the best Google Play app description.

Google pulls the keywords for your app from the app description. Basically, you want your description to convince your users to download your app and convince Google to rank your app high for all of your keywords. Follow this recipe and learn how to craft your description copy into a masterpiece.Continue Reading..

How to find the best keywords to maximize your app ranking?

When researching keywords to use in both stores, there are three things you should always keep in mind: relevancy, traffic, and competition. Follow these 10 steps to find the keywords that are most relevant for your app, have high search volume, and are competitive.Continue Reading..

How to boost user engagement in your app?

This is our favorite recipe so far, but it’s also the hardest to implement. Studies show that both Apple’s and Google’s algorithms learn users’ interactions with your app and prioritize the ones with better engagement levels. Engagement means the frequency of interaction with your app, the number of uninstalls, and the percentage of users who keep using the app. The best way to improve engagement is by focusing on different stages of the app funnel and optimizing it one by one with small tests.Continue Reading..

How to optimize your Google Play title?

The keywords in the Google Play app title play a major role in how Google indexes the app in the search results. The keywords in your Google Play app title will probably rank higher than keywords you place in your publisher name, short description, long description, or app updates. The app title also tells the user in a few seconds what your app does, and because the title of an app impacts both discovery and conversion – an optimized title may be the most critical piece of an ASO strategy. Follow this short recipe to cook up the best Google Play title possible.Continue Reading..

What Factors Actually Impact Your Google Play Ranking?

Google Play Store search represents 80% of quality organic downloads [Fisku study]. Optimizing for Google Play Store is quite different from Apple’s App Store. The ranking for Play Store is somewhat similar to Google’s search engine and yet, has its own unique features.  When it comes to what exactly makes up the ranking system that Google uses for its app platform, a few ranking factors are generally accepted as playing a major part. So what is Google Play’s secret recipe for ranking your app?Continue Reading..