One of the first things visitors will notice is the section of your app store listing, to which you can upload 5-8 images. You want to stand out from other apps and make it crystal clear why your visitor can’t leave your listing without downloading your app first. So how can you make these images irresistible?Continue Reading..
The algorithms used by the app stores heavily favor downloads. New apps are promoted if they are considered trendy, or in other words, show high downloads velocity. Studies show that for every paid install an app receives, it can expect to see an additional 1.5 organic installs (1.5 being the “organic multiplier”). Apps that achieve top three chart rankings have had their organic multiplier grow from 3x to up to 10x. So, what are some of the best practices for your app launch?Continue Reading..
Your ratings and reviews have a significant impact on the number of downloads you receive, in addition to their impact on your rank in both stores. Online studies show that only 15% of people would consider downloading an app with a 2-star average rating, and 70% of people read at least one review before downloading an app [HubSpot Study]. So what is the best way to optimize your app’s rating and reviews?Continue Reading..
When researching keywords to use in both stores, there are three things you should always keep in mind: relevancy, traffic, and competition. Follow these 10 steps to find the keywords that are most relevant for your app, have high search volume, and are competitive.Continue Reading..
This is our favorite recipe so far, but it’s also the hardest to implement. Studies show that both Apple’s and Google’s algorithms learn users’ interactions with your app and prioritize the ones with better engagement levels. Engagement means the frequency of interaction with your app, the number of uninstalls, and the percentage of users who keep using the app. The best way to improve engagement is by focusing on different stages of the app funnel and optimizing it one by one with small tests.Continue Reading..
There is a big difference between how Apple and Google utilize the app description. In the Apple App Store, the keywords in your app description don’t impact your rank directly, BUT a good description will convert more users, which means more downloads in good velocity, which means a higher rank! Follow these steps to optimize your app description. Continue Reading..
After completing your keywords research and adding the best ones to your app title, it is time to place the rest of your targeted keywords in the Keywords set. This field is 100 characters long, and there are certain rules that you should follow when adding keywords to this field.
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Apps usually rank higher for keywords that are included in your app’s title. Your title has to be short, clear, unique, and creative and use your best keywords. Follow this short recipe to cook up the best title possible in Apple’s App Store.
Almost half of iOS users found the last app they downloaded by searching on the App Store [MobileHQDev Study]. Apple is continually working to improve its algorithms, as the way apps are ranked and surfaced plays a large role in the overall success of the App Store. While the actual ranking algorithm is a heavily guarded secret, proper research can help us reasonably understand what factors affect ranking and how much influence they have. So, what is Apple’s secret recipe for ranking your app?
