A/B testing is a key for optimizing landing pages and maximizing conversion on your website or app. The success of the winner in the A/B battle depends on the goal you have set for the challenge. This goal can be anything from reducing your bounce rate, increasing the user’s time on your page, increasing completion rates, and eventually boosting sales. Running A/B tests gives you accurate and quantifiable results that you can use to make informed and educated decisions on how to improve your product. A/B tests will help you ensure that the changes you make are having a positive impact on your returns.Continue Reading..