Your analytics platform plays the most crucial role in your growth stack, as it helps you analyze all stages of your website or app marketing funnel. From acquisition to onboarding, through engagement, retention, and monetization, your analytics tool gives you an insight on conversion at each stage of your funnel.Continue Reading..
A well-crafted KPI (key performance indicators) dashboard is like oxygen to anyone who depends on efficiently interpreting marketing metrics. It gives a quick insight on the conversion rates in each stage of the marketing funnel and helps ensure that you are acquiring profitable customers under your CAC goal.Continue Reading..
