Optimizing your landing pages plays an important part in your conversion optimization journey. In many cases, it is wise to start testing different pages and flows before you’ve even figured out your top of the funnel strategy. The conversion rate for landing pages can differ dramatically depending on the way you attract your audience to your call to action. Which is why minuscule changes in messaging and design can make a huge impact on your overall product growth.
While building and optimizing landing pages used to require a lot of work, effort, manpower, and a wide range of skills, an effective landing page generator minimizes the complexity of this multivariable process and saves you time and money. There are several landing page builders to choose from, but we have listed the ones we find most effective. Aside from efficiency, they made our list because they provide easy usage, A/B testing, custom coding, pre-designed templates, email marketing integrations and of course, affordability.
This short overview of these 8 best landing pages will help you pinpoint and identify which landing page fits your business needs the most.
Instapage is one of the best landing pages builders at an affordable price. It is great for less experienced page builders and entry-level marketing specialists. It is extremely user-friendly and does all the work for you to create a high converting landing page.
- Simple and user-friendly Interface
- Affordable pricing
- Great drag and drop editing
- 80+ high-quality templates for different uses
- 24/7 customer support
- Does not have Salesforce/infusion soft integration
- Does not offer separate client accounts unless upgrade plan
Price: Offers a starting price of $29, but for only 5,000 visitors.
Special Features: It is mobile-responsive, comes with confirmation pages, is WordPress compatible has a Bigstock Image Library, is pay per click compatible , and has unlimited A/B Split Testing.
Unbounce is one of the more advanced lead page builders better suited for an intermediate to the advanced marketer.
- Simple drag and drop feature
- Built-in A/B testing
- Fast page load times
- Large selection of premium templates
- Integration with Themeforest.
- Complicated interface
- Preview process can be time-consuming
Price: Free 30-day trial, plans start from $49 (Starter), $99 (Pro 99), $199 (Pro 199 + 4X traffic) and $499 (Enterprise).
Special Features: Pages are mobile responsive, can easily add any type of form you like, comes with a variety of templates to choose from, over 60 integration partners with apps you probably already use like Salesforce, Google Analytics, Zoho, Campaign Monitor and more.
LandingI offers a landing page editor packed full of great looking features and tools, all for one price. It cuts out all the confusion and decision making of having to find the right plan to suit you.
- Competitive price
- User friendly
- Suggestion/Error pages
- ECommerce Integration
- Modern design
- Customer support can lack since
Price: $19 per month for 50,000 visitors
Special Features: Contains many easy-to-use widgets for your landing pages, which include some testing tools to see just how you can improve upon your page by offering a split AB testing function. You will also have the chance to integrate forms into your page so you can collect user data, whilst the stats package will show you some important results such as conversion rates.
From landing pages to sign-up forms KickoffLabs offers everything you need to create beautiful and functional campaigns. Its simplicity and flexibility allow even the beginning marketer to launch any type of campaign to drive leads, build a strong following, and grow a business.
- A/B split testing
- Create automatic email responders and opt-in forms
- Integrate with your favorite email marketing tools, including Mailchimp, Aweber, Getresponse etc.
- Easy to add advanced media like videos and slideshows
- Advanced analytical tool
- Can be challenging to customize in the graphical editor
- No option to start from a blank template on the Starter plan
- There are no drag-and-drop capabilities
Price: Monthly subscription: $39 (Starter), $79 (Premium) and $149 (Business). Can save up to 30% with annual billing.
Special Features: It has several features catering to increased engagements and optimizations, like automated email responders, exit-intent pop-up window, built-in “thank you” pages, and a unique viral boost system that uses ‘referral’ incentives and encouragements.
Lander has an easy-to-use, drag & drop visual editor that’s pretty apt for beginners or small business as it doesn’t require any technical knowledge. Built by designers for any marketing goal, Lander’s templates are well-thought out and designed to help you convert visitors into customers, subscribers, and passionate fans.
- E-commerce integration
- Very intuitive design
- Simple drag and drop widget
- Comes with many special features
- Limited number of templates
Price: Plans start at $9/month
Special Features: Facebook page tab, dynamic text replacement, and strong analytic tools. welcome email, unlimited landing pages, confirmation page, mobile version, conversion chart, google fonts, countdowns, and Google maps integration.
Wishpond gives you all the tools you need to grab leads’ attention in one app. Instead of just being a landing page builder, it includes all the lead gathering tools you need: landing pages, forms, contexts, social promotions, and website pop-overs.
- Customize lead generators with drag-and-drop editors
- A/B test your designs to find the best-performing ones
- Manage all of your leads together for a list of everyone you’ve marketed to
- Create customized contests with 10 apps to grab your followers’ interest
- No cap based on visitors or other usage metrics
- A/B testing not offered in starter plan
Price: Plans start at $45/month
Special Features: Ability to create opt-in popups and includes 10 different contest apps, including a poll, essay, referral, coupon, or even a photo or video contest.
PageWiz is another all-in-one landing page creation tool “designed to let professional marketers, business owners, and affiliates launch landing page campaigns from scratch, within minutes and easily optimize them.”
- Unlimited A/B testing
- Full slate of professional integrations
- Easy-to-use editor
- Modern design
- Live chat customer support
- Build landing pages from scratch
- Keyboard shortcuts do not work for some actions
- Template selection not the best
Price: Plans start at $29/month for 5,000 monthly visitors
Special Features: Has lead management, SEO plugins, real-time statistics, and a professional template gallery. Can also export data and statistics to Excel for easy reading.
Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media. It is the most widely used landing page builder among marketers and fits all business styles and needs.
- Great selection of templates
- Can sort templates by conversion rates
- WordPress support
- Intuitive graphical editor
- Comes with all standard features
- Most templates not free
- Inflexibility of templates
- No quick preview option of templates
Price: Starts at $25/month for unlimited landing pages and leadboxes
Special Features: Leadpages integrates with major email service providers and webinar services and has some nice customization features like the ability to configure exit pop-ups, form pop-ups when a user clicks a call-to-action button and a “lead magnet” function that allows you to send an autoresponder email as soon as someone submits a form.
It can be overwhelming choosing the best landing page generator that will help rank in higher conversion rates for your site. However, we hope this guide has helped you narrow your search so you can go on and build the best landing page for your company! If there is another landing page generator you think should have made the list, or if you are willing to share your best landing page building practices, please do so in the comments section below. And finally, check out who made it to our top onboarding tools list.